ITB Asia is an annually held three day B2B trade show and convention for the travel industry. Klementina from Reef-World visited the show and initiated relationships with wider travel industry leaders, such as hotel and resort chains, booking companies, airlines, tour operators, etc.
Once again, among the excitement and fun filled schedule of the Asian Dive Expo (ADEX) in Singapore last weekend, a group of 50 industry leaders gathered for a deeper purpose: the Sustainable Think Tank and Dialogue.
The ‘Unbleach’ campaign launched by Reef-World, Green Fins international coordinators, at ADEX 2017 took a unique approach of ‘artivism’ to bring this message of hope straight into the hands of divers.
In a ground-breaking step forward for the diving industry, the Asia Dive Expo (ADEX) launched the BlueGreen360 awards in collaboration with the Coral Triangle Centre, Blue Ocean Network and The Reef-World Foundation.
Some dive shops in Singapore realised the more people you have diving a reef, the higher the damage to the reef and wanted to help protect coral reefs by reducing their impacts by joining the Green Fins programme.
The Reef-World Foundation, with the support of the United Nations Environment Programme, ran a booth at ADEX aimed at promoting the project and reaching out to divers to adopt best practices.
We are happy to announce that The Reef-World Foundation will be representing Green Fins at this year’s Asia Dive Expo in Singapore, 11-13 April 2014.
