Onna Village, First in Japan to Implement Green Fins Environmental Standards

To reduce the pressures on coral reefs and increase the value of sustainable marine tourism

The Reef-World Foundation, the Onna Village Diving Association, the local government, and Oceana are delighted to announce that Japan is now the 14th country globally to implement the Green Fins initiative – a UN Environment Programme initiative. Onna Village in Okinawa is the first Japanese tourist destination to adopt Green Fins environmental standards to reduce the threats associated with diving and snorkelling on the marine environment.

Onna Village landscape

Green Fins is piloted in Onna Village, Okinawa prefecture, an area renowned for its marine sports and has been working to protect its reefs for many years. Green Fins is implemented as part of the national Sustainable Development Goals project, which aims to manage and illustrate to the local industry how sustainable tourism can play a role in reef conservation. The economic benefits of the reefs benefit not only the fisheries industry but also the tourism industry as it has rocketed in recent decades. 

If the project is successful – proving the value of sustainable tourism – the model has the potential to be escalated to a national level. A wide rollout would allow Reef-World to focus on uptake and expansion into other marine tourism and biodiversity hotspots across Japan. Green Fins implementation in Japan would provide practical solutions to many of the common problems faced in the area. It would also help to promote high standards for diving in the country. Improving the quality of the diving industry through Green Fins would demonstrate the added value of Onna Village’s tourism product. This, in turn, will encourage tourists to spend more time and money diving in the region.

Getting ready to dive
Photo credit: Ocean+a

Following a week of training by Reef-World (23 to 28 May 2022), Japan now has a national Green Fins team comprised of four fully certified Green Fins Assessors and two Green Fins Coordinators from Oceana and the local government. They will be responsible for recruiting, assessing, training and certifying dive and snorkel operators to become Green Fins members in the country. This involves providing training about the ecology and threats to coral reefs, simple and local everyday solutions to these threats and Green Fins’ environmental standards to dive and snorkel operators. Green Fins membership will help marine tourism operators improve their sustainability and prove they are working hard to follow environmental best practices as a way of attracting eco-minded tourists.

“We are really excited to finally introduce Green Fins in Japan. We have been planning this for almost three years, but the travel restrictions related to the pandemic hindered progress. The diving industry in Okinawa and the marine life upon which it has been built is so unique, it must be preserved for generations to come. The Okinawa diving community is very passionate about protecting their marine environment, and Green Fins has given them an opportunity to collectively work to reduce their environmental impact and pursue exemplary environmental standards.”

James Harvey, Director at The Reef-World Foundation

Diving and snorkelling related damage to sensitive marine ecosystems, including coral reefs, is becoming an increasingly significant issue. This damage makes them less likely to survive other local and wider stressors, such as overfishing or plastic debris and the effects of climate change. Based on robust individual assessments, the Green Fins initiative helps identify and mitigate these risks by providing environmental consultation and support to dive and snorkel operators. Through Green Fins implementation in Japan, Reef-World aims to reduce negative environmental impacts in the region by reaching 10 marine tourism operators, training 50 dive guides and raising awareness of sustainability best practices among 10,000 tourists in the first year.

“Green Fins will help to unify all the conservation efforts in Okinawa by applying the guidelines in many areas and raising tourists awareness. We hope this will increase the sustainable value in the diving industry and in turn increase the diving standards in the country.”

Yuta Kawamoto, CEO of Oceana

Green Fins is a UN Environment Programme initiative, internationally coordinated by The Reef-World Foundation, which aims to protect and conserve coral reefs through environmentally friendly guidelines to promote a sustainable diving and snorkelling tourism industry. Green Fins provides the only internationally recognised environmental standards for the diving and snorkelling industry and has a robust assessment system to measure compliance. 

To date, four dive operators in Onna Village have joined the global network of 600+ trained and assessed Green Fins members. These are: Benthos Divers, Okinawa Diving Center, Arch Angel and Pink Marlin Club. There has also been significant interest from other operators, even those that are not located in Onna Village, for Green Fins training and assessment.

“Green Fins serve as an important tool for local diving communities to move towards a more sustainable use of their dive sites; so that they can maintain their scenic beauty and biological richness to provide livelihoods for many generations to come.”

Suika Tsumita, assessor of Green Fins Japan
For more information, please visit www.reef-world.org or  www.greenfins.net/countries/japan. Dive and snorkel operators interested in signing up for Green Fins can find the membership application form at: www.greenfins.net/how-to-join.

Dive and snorkel operators in Japan interested in signing up to be Green Fins members can contact the Green Fins Japan team at [email protected].

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For more information, images or an interview with a spokesperson from The Reef-World Foundation, please contact: 
Teresa Moh
[email protected] 
+60 16 4077 905 (WhatsApp)

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